You Are experts on and have deep insights into your category, customers and brand.

That’s why our first order of business is to learn, ask questions and develop research hypothesizes based on what you already know. We start by reviewing your existing primary and secondary research and augmenting it with our own secondary research. Then we conduct interviews with internal stakeholders to define information gaps, learning objectives and success criteria. The final step is to design a SPARKSEARCH™ Research Plan that will meet the project objectives.