Brand Experience Investments should be calibrated by capability, feasibility, and strategic priority.

We believe every brand experience innovation has a unique opportunity cost. Some innovations are “no-brainers” while others require robust validation. Either way, the most cost-effective way to determine the potential value of an experience prototype is to design a SPARKWORKS™ validation program. Whether it’s qualitative, quantitative, a small pilot or a combination of all three we’ll collaborate with you to develop an approach that provides the metrics you need to create an objective  business case for your management.