True customer empathy is at the heart of every meaningful Brand experience innovation.

It’s why we utilize ethnographic techniques to uncover the nuances in human behavior that will spark new thinking. We observe, we shadow, we participate, we interview, in short, we immerse ourselves in the world of your customers, prospects and teammates. At the end of Empathize we will provide you with a SPARKSTART™ Final Report that documents the brand experience sparks we uncovered, a framework for thinking about them in the context of your brand and a recommendation for moving forward.